For about a year, I worked as a Social Media Coordinator across 5 different clients’ accounts – each client using Linked In, Facebook, Twitter, and Google Plus.
If you do the math, that’s 20 accounts I was posting creatively to every single day, and I had to drive traffic to these sources. Their niche? Healthcare insurance. Correct, you read that right. Literally the most boring topic ever. But I did it, and here’s how.
Social media revolves around brand embodiment and data analysis.
Working in social media is harder than you’d think. Not only do you have to jump into the shoes of someone you likely don’t know well, but you also have to portray them in a way that will get others to listen. Winning over people these days isn’t easy, which is why – even if your niche is as boring as healthcare – you must generate posts that are engaging, ahead of your competition and at the right time of day.
Data is your best friend. If you’re interested in social media, then you need to learn how to have fun with bar graphs, pie charts, and analytics. These will be what inform your posts and help you choose the best times to publish content.
The second half of the job is brand. The brand of a person or client is critical to memorize and sink your teeth into. You cannot begin to tweet from another’s perspective without embodying their brand. Who are they? How do they speak? Are the formal or informal? Do they joke around? Do they cuss? Put yourself in their shoes and ask yourself these questions.
Social media is a successful tool for businesses – if you’re organized.
When you learn to process the brand and data of a client, then you’re ready to post. My personal recommendation is a platform that will allow you to post to all social channels, as well as manage more than one client. For me, I use Sendible. Though pricey, it allows me to work with every tool I need (plus, they generate social reports that are incredibly useful), and the customer support is always open to hearing ways to improve.
It’s critical that you are efficient – and therefore, you must be organized. If you’re handling multiple clients like I did, then you must keep track of what is going out where and for who. The last thing you want is two similar posts going out at the same time, especially if both clients are within the same niche. Most social networks frown upon this. In fact, Twitter recently had an update that deletes links or tweets that are too similar. Most coordinators run into this issue when they set up automation.
Though automation is a powerful and useful tool, it can bite you in the ass. Here is a great post from Twitter that explains their “automation rules”. Most networks have similar rules, and it’s always a good idea to google these rules for each social network before crafting posts.
Social media has rules, and you can’t ignore them.
As a social media coordinator, I also found it immensely useful to follow Twitter accounts and Facebook groups that gave updates on the latest social media trends. Doing this kept me in the loop and on top of things for my clients. Making it in social media is all about having a “futuristic” perspective and predicting what networks’ next big moves will be.
This can definitely be a challenge, especially if you don’t study and educate yourself on the ins and outs of social media networks. However, if you’re reading this post, then you’re on the right track! One of the best ways to learn social media, as with most professions, is to learn from the professionals. I’m no expert, by any means, but I have enough experience to supply you with useful tips and advice, as do several other bloggers out there.
Though there are ecourse classes out there and certifications you can achieve, the best way to learn social media is to build your own brand and your own accounts. Teach yourself by doing and figure out which techniques suit your style. Then, apply those to your clients’ accounts, while upholding their brand and voice.
To wrap this up – my main tip is to be “in the know”. Keeping up with technology can be a pain in the ass, but it’s worth the ride if it means gaining exposure for yours and others’ businesses. If you can analyze the data, embody a brand, remain efficient and organized, and stay up-to-date on trends, then you will easily build your client list.
If this post helped you out, be sure to share it with others and leave me a comment. If you have social media questions, feel free to leave them in the comments, and I will get back to you. Thanks for reading!