Every week, I’m doing my best to at least blog one topic that has been submitted to me (visit this page to submit your own).
This week, I received a topic suggestion for how to design a landing page, submitted by a fellow writer, Silver Linings Daily.
So, I figured I would go into how I, personally, create my landing pages. More importantly, however, I want to touch on what makes a landing page convert/get you the readers you want.
The Design Tool
My entire website is powered by three really awesome tools: GoDaddy, WordPress, + Elementor Pro.
Today, we will specifically focus on the design tool I use, which is Elementor Pro. However, please understand that without GoDaddy or WordPress, Elementor would pretty much be useless.
If you wish to build your own website from scratch, go here.
I use Elementor Pro to design my landing pages, and I have been impressed by the amount of templates it provides me, as well as the tools that come with the one-time purchase.
I don’t have to worry about month-to-month subscription fees. Rather, Elementor gives me exactly what I need to make a landing page work, right up front.
While there are lots of builders out there, I love that I can literally do everything I need for my website within Elementor. I don’t need to activate some third-party plug-in (although you can). It’s extremely inclusive!
Here are some great Elementor Pro features:
- The Best Drag & Drop Landing Page Builder
- Tho Only Design-Oriented Popup Builder
- Build Forms Visually & Get More Conversions
- Easily Integrate With Your Favorite Marketing Tools
- Full Set of Widgets Perfectly Streamlined for Your Marketing Efforts
- Responsive WordPress Templates for Any Niche
Elementor is the world’s leading WordPress page builder. You really can’t go wrong with it, and it caters to even people who have never designed a website before with their easy drag-and-drop builder.
If you’re interested in purchasing Elementor, click here.
Some of my personal favorite parts of Elementor are the template library, the global widgets, and the freedom to customize every single part of the page. I never, ever feel restricted. Sometimes, that’s overwhelming, but with their template library, it’s easy to find a firm foundation to work with.
Seeing as everything on my website was built using Elementor, I suggest your browse around and see it in action. As you’ll see, all their templates I used (if I used one) were easy to customize to my brand.
What Makes a Great Landing Page
Before you ever design your landing page, you need to ask yourself why your audience needs it. What about that specific page will sing to your audience?
Then, ask yourself what you can do while designing it to keep them interested – content block to content block. Here are some things that I like to keep in mind when designing my own pages:
It has a natural flow to its content.
You need to think about your audience’s journey and the natural flow of that page, as you’re building it. You don’t want to just slap some content on there. Be strategic about your placement.
It follows your brand.
Every landing page you create should have consistency with the rest of your website and brand. The last thing you want is for someone who has been crawling your website for a bit to hop onto this new landing page and feel like they’re suddenly on a new website.
It offers value.
Don’t just fill your landing page with BS. The average reader is smarter than ever and has an extremely small attention span. You need to captivate them with graphics, design, and content. Ask yourself while you’re building, What’s in it for them?
It provides various opportunities for opt-ins.
Throughout your landing page, your audience should have ways to opt-in to your email list. That could mean providing a free novel excerpt, whitepaper, or resource calculator that involves them entering their email address. Every page should tie into getting you conversions.
For a landing page to be responsive, this simply means it works just as well on a mobile device as it does on a desktop. The great thing about Elementor is it gives you the opportunity to preview your landing page across all devices, as well as adjust it per device to make it ultra-responsive.
It strays from being too “busy”.
A lot of newbie page designers get a little crazy and overload their pages with graphics and design elements. Remember this, instead: everything should have a purpose. Plus, opt for more white space which tends to be more visually appealing.
It follows SEO best practices.
Social Engine Optimization (SEO) is crucial for every landing page you create. You want to think about the SEO best practices every time you design a page and write content for it. Perhaps the two biggest are including relevant keywords to the page’s topic and linking to other relevant pages on your site.
Are you feeling ready to tackle creating a landing page? If you already have a WordPress website and hosting, then you are ready to download Elementor!
If you don’t have a website but are looking to make one, click here.
Another shoutout to Silver Linings Daily for her inspired blog post topic! If you would love to submit a topic and be featured in one of my blog posts, then simply visit my home page and scroll to the topic suggestion box: click here!
That’s all I have for you guys, today. As always, if you have any questions, then feel free to comment on this post!
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